anything above this post from now on is my second year stuff!

OUGD103 End of module evaluation

Through this module I have developed skills with hand drawn type, practicing drawing in a variety of different style. I think I have developed a kind of style more through this module. I believe with each module we have been introduced to new workshops and new ways of working and from this I have been able to work with In-Design, I really enjoyed getting to know how this works and applying the knowledge we gained to the type and grid brief and the Indesign brief. This is something I would like to develop further into the second year and improve on.

In terms of research I think I could have done more and possibly focused too much on the development for the Speaking from experience brief. For the Communication is a virus brief, we created questionnaires to ask a range of people and we also did quite a lot of secondary research in order to support the content of the project like the booklet etc. I found with the Vogue brief looking at other posters helped but within a week I found that I focused more on the designing of the end product which may not be the best approach to it.

My strengths through this module include blogging, I think I have tried to keep on top of my blog documenting often rather than leaving it all to the last minute. Also keeping a project file has meant I tried to stick to time management and had a plan of what I was doing. Another strength may be drawing out ideas by hand first of all rather than taking it straight a computer.

My weaknesses include standard of crafting, I think this has really let down the over all look of some work and needs to be improved to create a more professional finish. Also another weakness could be sticking to my comfort zone in terms of style and what I know, I haven't really tried anything I wouldn't normally use in terms of software etc apart from the things we have been introduced to. One thing which needs to be improved is my contribution to crits and feedback and speaking in front of groups of people something which will hopefully be improved from the PPD presentation.

Five things that I would do differently next time are, try something new or that I want to do but haven't yet. Contribution to crits needs to be improved. I would ensure that I research thoroughly no matter how short the project is to help my development. I would also try and produce a greater amount of work for a project to ensure I have fulfilled the brief as much as possible. Lastly something I would do differently would is not spend so much time on something if I am stuck for ideas I would seek help immediately to develop my ideas.

Grading myself:
Attendance- 5
Punctuality-5
Motivation- 4
Commitment-4
Quantity of work produced-3
Quality of work produced-3
Contribution to the group-2

Speaking from experience- time management

Speaking from experience- self evaluation

What problem did you identify?

My problem was things that students have learned this year since moving away to uni.

What evidence did you find to support your decisions?

I asked members of the current first year things that they had learnt this year whether it to be about the course of their flat or whatever.

What methods did you use togather your evidence and what forms did it take?

My primary research consisted if a couple basic questionnaires which turned into lists of quotes once finished. I also used my own knowledge and the internet for secondary research to look at existing freshers products and things you gather on your first week of uni.

What methods of research did you find useful and why?
I found the primary research most useful as this turnedout to be the content of my project. Using specific quotes that I gathered which were light heartered and maybe informative was my aim from this.

How did these inform your response to your problem?

With the secondary reseach I looked at already exists out there for freshers and so wanted to go down this route but make it my own, like the pack. The primary research allowed me to create specific products from the quotes that would hopefully infrom new students of things they may face and come across ina light hearted way.

What research could you have carried out that would have proved more useful?

I could maybe have carried out further research to see if people would use/ look at this package/box that I made. Also further research to see if other students on the course agreed with the quotes and statement I was using. Further research into packaging etc would have benefitted my crafting most likely.

5 things you have learnt about the design process?

Crafting is not always easy

The importance of time management and sticking to it

Research into existing products to adapt or make your own, use what already exists

I've learned different products I can make, stickers for example

The content is driven by the audience

5 things you would do differently?

More in depth research into packaging

Maybe produce something more useful to the students

Give myselfmore time for production of the products

I struggled in the second week with coming up with products I wanted to make so next time I should ensure I make a decision faster, reseach, ask for advice as soon as posssible

Speaking from experience- Things to do

Things I need to do before printing tomorrow:

• Stickers- perfect outlines, fill colours etc
• Put circles on cheese box, brightenthe orange
• Do the packaging design
• Re-size ear plug package, alter the circles on the design
• Redo envelope- sides need to be longer
• Make the postcard bigger, perhaps lighten the colour of it

Speaking from experience- Progress Crit

Feedback

• Lots of research on type
• Need more research on packaging-look at more styles
• Could look into different stock and practise with them
• Developed work well, although designs have been manipulated they still look hand drawn and have a personal touch.
• Need more research in general, where are the quotes from?
• Quotes and products perfect for the considered audience.
• Perhaps a blank postcard you send home which they could send back.
• Research- artists, inspiration

Speaking from experience- Tutorial with John

After explaining my ideas to John the points he made and suggestions he came up with were:

• Produce an envelope/ box for the postcards to sit in
• Distribution- could go in the portfolios at the start of the year
• Sticker on the portfolio to let them know it's there?
• Net of money box can be any size, just fold it up into the pack, don't restrict the size
• Bigger postcards.

PPD Self Evaluation

Speaking from experience- Progress Crit

Speaking from experience- time management

Speaking from experience- rationale

Speaking from experience- Rationales

Speaking from experience- Concept Building

After being given the brief we had a concept building session where we put down five initial concepts we had and elaborated on these with five ideas for each.

Communication is a virus- Group Evaluation

Elliot, Sophie, Sam

Brief title- how to tell a lie convincingly

Why have you chosen to work with your creative partnet? What are your aims?
We had never worked together before, as a three hopefully will create some new ideas

What are your specific areas of creative interest in this brief?
Typeand image
Different ideas we can work with, different products i.e website, text service, booklet

What specific design skills do you have to offer inrelation to your chosen brief? How do you intend to use them?
Elliot- knowledge about book making
-double sided printing

Sam-type skills
-software/print skills

Sophie- type-image

What specific non-design skills do you have to offer in realtion to your chosen brief? How do you intent to use them?
Communication
Language that appeals to our audience

What will your specific roles be in the collaborationin relationto your brief?
Elliot- Website
Sophie- booklet
Sam- text messaging

What will your individual responsibilities be in relation to your brief?
Research and idea
Generation into roles we have specified

What wll your joint responsibilities be?
Social networking
Imagery
Collectively analysing development work and ways to improve it as a group

Final Presentation feedback

• Spelling- a lot of spelling errors
• Light hearted, easy to read
• Nice hippos
• Like the stock and illustrations
• Would be nice to see white as a third colour, screen printing
• Made me laugh
• The title was confusing- no indication of what was inside, what do hippos have to do with lying
• Appropriate to target audience
• Like the intriguing outline of the hippo on the envelope
• Website and book work really nicely with the concept
• Problem of teachers/ government finding out

Final Crit Communication is s virus

Issues Raised:

Is the webname too open, so if a teacher finds out about it it's over?

Is colour needed? Although on the hotdog fold book it works perfectly well without it.

Possible login?

Hippo needs to be on the website.

Action to be taken:

Packaging needed for the booklet, needs to be disguised so parents aren't aware of what it is.

Choose the stock.

General feedback:

Half really liked the hippo idea and imagery and whilst others liked it worried that it may be too strange that parents would be intrigued and want to visit the website.

Like the booklet on the brown paper.

Progress Crit Communication is a virus

Issues raised:

• Too ambiguous- make it more focused- just one lot of excuses eg just homework excuses.
• Colour- needs to be appealing to teens- produce some visual variations
• Encouraging lying- parents need to not see it

Action to be taken:

• Narrow topic down
• Packaging of booklet so parents won't see or bee suspicious
• Try out colours

General feedback:

• Stock/colour
• Liked the idea

Time management

Communication is a Virus- Presentation Feedback

Assessed by Robyn and Chris.

Presentation

How professional was the verbal element of the presentation? Was it delivered with clarity? What might have improved it?

Delivered with clarity, well explained, took reasonable time on each board, specified target audience.

How professional was the visual element of the presentation? How well were the boards designed? What might have improved them?

Relevant typography-in terms of notebook style- nice diagrams

Proposal

What is the message?

How to get high school pupils to lie to their teachers

Is there a clear sense of audience? Who is the project targeting?

Yes, 12-16 year olds in high school

What context(s) will the message(s) exist in? How does the proposed solution(s) answer the 'virus' element of the brief?

Notebook/ book

Website

Social networking

Overall, what do you think of the proposal?

Good idea

Few weaknesses to look at but overall really nice idea.

Things we have taken from the crit, things to explore:

• Possibility of having more than one facebook page in order to reach a wider audience.
• Text messages- ability for student to be able to be sent a instant text message when in need of a excuse for school.
• Moderate the website- moderating topics of conversation, explicit language etc.

Communication is a virus- Brief

What Is A Line Brief

Time Management

Time management

Book- issues

Issues raises:
sky, is it still blue if the sky is red in the morning/evening?
Want to cut into thebook and make it more interactive?
Same place each for each photo? Just sky? Pantone
Cut out clouds? Window front cover?

Action to be taken:
Finding out sunrise, sunset
Taking photos
Look into book art

General feedback:
Like sky idea, look into windows and play around with it

Book- rationale

Brief:
Making a book based on blue things, using a hotdog fold book.

Who needs to know?
People who attend the bookfair, book fans, art fans, students

What do they need to know?
What the subject matter is, eg blue, why blue is interesting, documenting blue.

What will they respond to?
Read it, if they like it, buy it

What research is required?
Primary:
Photographs, gather materials

Secondary:
Look into book art, stock printing, collage art, collage books

OUGD103

Brief Title:
Don't Panic. Vogue

The Brief:
To produce three A2 posters based on the word 'Vogue'

Considerations:
Layout, colour, tone, audience, visual impact, medium, type or image
Existing poster design, existing Vogue designs

Target Audeine:
Students

Tone of Voice:
Light hearted, humourous

Background:

• The 80's
• Fake
• Vanity
• New York
• Cameras

Manditory Requirements:

30 possible treatments, development work, 3 variation of A2 posters

Deliverables:

3 variations of poster

Studio deadline:

26th February 2010

End of Module Self Evaluation

What skills have you developed through this module and how effectively do you think you have applied them?
I believe my time management skills have improved throughtout this module giving myself time to print etc and organising time for research and production of final products.
Within the module we have been given workshops which have allowed us to gain knowledge on Final Cut and also book binding where we were shown basic skills and a range of uses for these. I am now able to create a PDFpresentation which helped me with a project within the module.
For the 100 project I believe I developed my hand drawn type skills as I drew out 100 phrases with the same typeface allowing me to improve as I go. By scanning these in and re-arranging them and inserting into net etc I think I have also developed my Photoshop skills.

What approaches to/ methods of research have you developed and how have they informed your development process?
Over the christmas period we were asked to gain 100 opinions and so I tried out different approaches to reseach such as internet surveys and yahoo answers to gain a wide range of opinions. These methods paved the way for my project as I based it on quotes and phrases people had given me about the bad things about Christmas. Also for the What If... project we gave out questionnaires and also made a phone call to the local youth centre to ask their views, this is a method of research I have never uysed before and it proved to be very helpful.

What strenths can you identify in your work and how have/will you capitalise these?
I think I have done a sufficient amount of research to back up my projects although it probably could probably never me enough to inform decisions.

What weaknesses can you identify in your work and how will you address these more fully?
Within this module I believe we struggled to work together as a group in the What If.. project, therefore this was a large weakness and most likely affected our work. Also when it comes to end products and packaging I believe my work lacks a professional finish and could be improved throught printing etc.

Identify five things that you will do different next time and what do you exprect to gain from doing this?
Next time I would like to hopfully try and involve everyone in group discussions and work no matter how difficult it is to work with people.
Also if I am struggliong with work or need advice I want to ask for guidance.
Try out new things I have never used before, new software and ways of producing work, Final cut etc.

How would you grade yourself on the follwing areas:
Attendance- 5
Punctuality-5
Motivation- 4
Commitment-4
Quantiy of work produced- 3
Quality of work produced-3
Contribution to the group-3

Collection 100 Crit

Audience:

Old people, stereotypical grumpy old people, probably mostly men.

Look at: Crackers, patterns, clothes, slippers, old man colours, napkins

Create a range for old men:

Gift tags, wrapping paper, crackers.

Using quotes from research, questionnaires etc.

Design Context:

Wallnut wallpaper, Hennie Haworth illustrations.

Collection 100 Problem Analysis- Rationale

Brief ( What is the problem you intend to solve?)

Making a book on 100 negatives of Christmas

Who needs to know?

People who don't believe in Christmas anymore, teenagers, adults, both male and female. People who do not like Christmas, old people, "Scrooges."

What do they need to know?

The negatives of Christmas, how it has changed, what people's opinions are.

Why do they need to know?

Spending, how much people spend at Christmas, that a lot of people have come to believe it's all about money and consuming.

What will they respond to?

Interact with the product, read it, turn pages of a book.

What research is required?

Primary:

More opinions on what has changed at Christmas from when people were kids.

Expensive gifts people get for Christmas these days, list of top toys?

Secondary:

What is commercial about Christmas, money making. Christmas gifts.

Collection 100 Rationale

Product and Packaging

Who is the audience and how do you intend to engage with them?

Adults, male and female. Intended to be light hearted.

What is the function of the product?

No specific purpose other than to entertain the audience.

How will the audience interact with the product?

Audience interaction will simply be to look at it, entertainment purposes.

Collection 100 Presentation

Subject Matter:

Christmas

Themes of research:

Christmas vintage holiday graphics

Santa

Jesus

Decorations/visuals

Opinions

Food

Themes to be developed:

Santa-story, history, creation of Santa

Commercialism

Consumerism

Tradtions

General feedback on presentation:

Good photographs, good mixture of primary and secondary research. Clear subject matter. Sentimental.

Methods for categories/ organising research:

1. Traditions-age/timeline

2. Religions

3. Santa-beliefs

4. Commercialism

5. Decorations-colour, scale

Additional research required:

Primary:

Mothers traditions for kids about Santa etc.

Secondary:

More books- the night before Christmas, other Christmas films

Wrapping paper designs, Christmas cards.

Issues raised:

Where to go with it- narrow it down to something more specific to focus on