Communication is a virus- Group Evaluation

Elliot, Sophie, Sam

Brief title- how to tell a lie convincingly

Why have you chosen to work with your creative partnet? What are your aims?
We had never worked together before, as a three hopefully will create some new ideas

What are your specific areas of creative interest in this brief?
Typeand image
Different ideas we can work with, different products i.e website, text service, booklet

What specific design skills do you have to offer inrelation to your chosen brief? How do you intend to use them?
Elliot- knowledge about book making
-double sided printing

Sam-type skills
-software/print skills

Sophie- type-image

What specific non-design skills do you have to offer in realtion to your chosen brief? How do you intent to use them?
Communication
Language that appeals to our audience

What will your specific roles be in the collaborationin relationto your brief?
Elliot- Website
Sophie- booklet
Sam- text messaging

What will your individual responsibilities be in relation to your brief?
Research and idea
Generation into roles we have specified

What wll your joint responsibilities be?
Social networking
Imagery
Collectively analysing development work and ways to improve it as a group

Final Presentation feedback

• Spelling- a lot of spelling errors
• Light hearted, easy to read
• Nice hippos
• Like the stock and illustrations
• Would be nice to see white as a third colour, screen printing
• Made me laugh
• The title was confusing- no indication of what was inside, what do hippos have to do with lying
• Appropriate to target audience
• Like the intriguing outline of the hippo on the envelope
• Website and book work really nicely with the concept
• Problem of teachers/ government finding out

Final Crit Communication is s virus

Issues Raised:

Is the webname too open, so if a teacher finds out about it it's over?

Is colour needed? Although on the hotdog fold book it works perfectly well without it.

Possible login?

Hippo needs to be on the website.

Action to be taken:

Packaging needed for the booklet, needs to be disguised so parents aren't aware of what it is.

Choose the stock.

General feedback:

Half really liked the hippo idea and imagery and whilst others liked it worried that it may be too strange that parents would be intrigued and want to visit the website.

Like the booklet on the brown paper.

Progress Crit Communication is a virus

Issues raised:

• Too ambiguous- make it more focused- just one lot of excuses eg just homework excuses.
• Colour- needs to be appealing to teens- produce some visual variations
• Encouraging lying- parents need to not see it

Action to be taken:

• Narrow topic down
• Packaging of booklet so parents won't see or bee suspicious
• Try out colours

General feedback:

• Stock/colour
• Liked the idea

Time management

Communication is a Virus- Presentation Feedback

Assessed by Robyn and Chris.

Presentation

How professional was the verbal element of the presentation? Was it delivered with clarity? What might have improved it?

Delivered with clarity, well explained, took reasonable time on each board, specified target audience.

How professional was the visual element of the presentation? How well were the boards designed? What might have improved them?

Relevant typography-in terms of notebook style- nice diagrams

Proposal

What is the message?

How to get high school pupils to lie to their teachers

Is there a clear sense of audience? Who is the project targeting?

Yes, 12-16 year olds in high school

What context(s) will the message(s) exist in? How does the proposed solution(s) answer the 'virus' element of the brief?

Notebook/ book

Website

Social networking

Overall, what do you think of the proposal?

Good idea

Few weaknesses to look at but overall really nice idea.

Things we have taken from the crit, things to explore:

• Possibility of having more than one facebook page in order to reach a wider audience.
• Text messages- ability for student to be able to be sent a instant text message when in need of a excuse for school.
• Moderate the website- moderating topics of conversation, explicit language etc.

Communication is a virus- Brief

What Is A Line Brief

Time Management