Is the webname too open, so if a teacher finds out about it it's over?
Is colour needed? Although on the hotdog fold book it works perfectly well without it.
Hippo needs to be on the website.
Action to be taken:
Packaging needed for the booklet, needs to be disguised so parents aren't aware of what it is.
Choose the stock.
Half really liked the hippo idea and imagery and whilst others liked it worried that it may be too strange that parents would be intrigued and want to visit the website.
Like the booklet on the brown paper.