Making a book based on blue things, using a hotdog fold book.
Who needs to know?
People who attend the bookfair, book fans, art fans, students
What do they need to know?
What the subject matter is, eg blue, why blue is interesting, documenting blue.
What will they respond to?
Read it, if they like it, buy it
What research is required?
Photographs, gather materials
Look into book art, stock printing, collage art, collage books