Making a book on 100 negatives of Christmas
Who needs to know?
People who don't believe in Christmas anymore, teenagers, adults, both male and female. People who do not like Christmas, old people, "Scrooges."
What do they need to know?
The negatives of Christmas, how it has changed, what people's opinions are.
Why do they need to know?
Spending, how much people spend at Christmas, that a lot of people have come to believe it's all about money and consuming.
What will they respond to?
Interact with the product, read it, turn pages of a book.
What research is required?
More opinions on what has changed at Christmas from when people were kids.
Expensive gifts people get for Christmas these days, list of top toys?
What is commercial about Christmas, money making. Christmas gifts.