No News Is Good News Posters

Peer evaluation 1

What statement/fact/question is being communicated to you?

Child abuse, how common it is (1 in 4)

Is this being communicated in a clear and focused way? Yes

What could be developed further?

Perhaps try and make more of a link between the photographic posters and the text poster

Have the posters been kept "simple and to the point?" Yes

Is a statement, fact or question being posed?

Fact, statistic, 1 in 4 children experienced 1 or more forms of physical violence during childhood.

Has the restriction of two colours been met? No

Are the two colours plus stock appropriate to the solution? No

Why are the two colours plus stock/appropriate/inappropriate?

I love he overall look, but this isn't really 2 colours plus stock as there are lots of tonal variations.

While I think that the black and white photos are fitting and convey the right message, it does not fit the brief requirements.

The use of dark colours shows the seriousness and darkness of the problem.

Do the posters work as a set or series? Yes

Why do they work/don't work as a part of a set or series and could this be developed further?

The two cake pictures work particularly well together. There isn't really much of a link to the text poster though apart from that it says the same thing as the text and image poster- perhaps the same typeface should be used on both.

Is it clearly evident which poster is type, image and type and image?

Yes

Are the posters "memorable, immediate high impact and clear?"

• Memorable, effective, high impact (particularly when seen next to each other)
• Like how the text takes up one quarter of the poster on the text poster, the typeface is fitting for child abuse/violence.
• Like the child-like typeface used on the cake (but maybe make these last two points work together as they are very different)
• Destruction of cake makes you see some of what a child may be put through, it plays on your emotions.

2

What statement/fact/question is being communicated to you?

Information about child abuse (one quarter of children experience one or more forms of physical violence during childhood)

Is this being communicated in a clear and focused way? Yes

What could be developed further?

• The type poster can be developed further to fit better with the other two posters a s a set.
• The composition of the two cakes can maybe be more similar.

Have the posters been kept "simple and to the point?" Yes

Is a statement, fact or question being posed?

Yes, the poster contains one fact which has a high impact on the readers.

Has the restriction of two colours been met? No

Are the two colours plus stock appropriate to the solution? No

Why are the two colours plus stock/appropriate/inappropriate?

I think this works really well as it is even though the photograph contains different greys.

The posters would not be as effective if it was in block colours. I like that bright colours associate people to children and that has been eliminated from the posters/pictures of the cake.

Do the posters work as a set or series? Yes

Why do they work/don't work as a part of a set or series and could this be developed further?

They work up to a certain point, the two posters of the cake work really well together. For the type one, although the writing states the fact, I don't think the style fits that well with the others.

Is it clearly evident which poster is type, image and type and image?

Yes

Are the posters "memorable, immediate high impact and clear?"

I think they definitely draw your attention straight away, especially the image posters and you quickly want to read what it is about. The message is clearly communicated and straight to the point. They create a feeling of sympathy for the viewers.

Do you feel the brief has been fulfilled to it's full potential? Yes

I think the letter on the cake can be made clearer by increasing the contrast. Also the relationship between the type poster and the other two could be reconsidered.