OUGD103 End of module evaluation

Through this module I have developed skills with hand drawn type, practicing drawing in a variety of different style. I think I have developed a kind of style more through this module. I believe with each module we have been introduced to new workshops and new ways of working and from this I have been able to work with In-Design, I really enjoyed getting to know how this works and applying the knowledge we gained to the type and grid brief and the Indesign brief. This is something I would like to develop further into the second year and improve on.

In terms of research I think I could have done more and possibly focused too much on the development for the Speaking from experience brief. For the Communication is a virus brief, we created questionnaires to ask a range of people and we also did quite a lot of secondary research in order to support the content of the project like the booklet etc. I found with the Vogue brief looking at other posters helped but within a week I found that I focused more on the designing of the end product which may not be the best approach to it.

My strengths through this module include blogging, I think I have tried to keep on top of my blog documenting often rather than leaving it all to the last minute. Also keeping a project file has meant I tried to stick to time management and had a plan of what I was doing. Another strength may be drawing out ideas by hand first of all rather than taking it straight a computer.

My weaknesses include standard of crafting, I think this has really let down the over all look of some work and needs to be improved to create a more professional finish. Also another weakness could be sticking to my comfort zone in terms of style and what I know, I haven't really tried anything I wouldn't normally use in terms of software etc apart from the things we have been introduced to. One thing which needs to be improved is my contribution to crits and feedback and speaking in front of groups of people something which will hopefully be improved from the PPD presentation.

Five things that I would do differently next time are, try something new or that I want to do but haven't yet. Contribution to crits needs to be improved. I would ensure that I research thoroughly no matter how short the project is to help my development. I would also try and produce a greater amount of work for a project to ensure I have fulfilled the brief as much as possible. Lastly something I would do differently would is not spend so much time on something if I am stuck for ideas I would seek help immediately to develop my ideas.

Grading myself:
Attendance- 5
Punctuality-5
Motivation- 4
Commitment-4
Quantity of work produced-3
Quality of work produced-3
Contribution to the group-2

Speaking from experience- time management

Speaking from experience- self evaluation

What problem did you identify?

My problem was things that students have learned this year since moving away to uni.

What evidence did you find to support your decisions?

I asked members of the current first year things that they had learnt this year whether it to be about the course of their flat or whatever.

What methods did you use togather your evidence and what forms did it take?

My primary research consisted if a couple basic questionnaires which turned into lists of quotes once finished. I also used my own knowledge and the internet for secondary research to look at existing freshers products and things you gather on your first week of uni.

What methods of research did you find useful and why?
I found the primary research most useful as this turnedout to be the content of my project. Using specific quotes that I gathered which were light heartered and maybe informative was my aim from this.

How did these inform your response to your problem?

With the secondary reseach I looked at already exists out there for freshers and so wanted to go down this route but make it my own, like the pack. The primary research allowed me to create specific products from the quotes that would hopefully infrom new students of things they may face and come across ina light hearted way.

What research could you have carried out that would have proved more useful?

I could maybe have carried out further research to see if people would use/ look at this package/box that I made. Also further research to see if other students on the course agreed with the quotes and statement I was using. Further research into packaging etc would have benefitted my crafting most likely.

5 things you have learnt about the design process?

Crafting is not always easy

The importance of time management and sticking to it

Research into existing products to adapt or make your own, use what already exists

I've learned different products I can make, stickers for example

The content is driven by the audience

5 things you would do differently?

More in depth research into packaging

Maybe produce something more useful to the students

Give myselfmore time for production of the products

I struggled in the second week with coming up with products I wanted to make so next time I should ensure I make a decision faster, reseach, ask for advice as soon as posssible

Speaking from experience- Things to do

Things I need to do before printing tomorrow:

• Stickers- perfect outlines, fill colours etc
• Put circles on cheese box, brightenthe orange
• Do the packaging design
• Re-size ear plug package, alter the circles on the design
• Redo envelope- sides need to be longer
• Make the postcard bigger, perhaps lighten the colour of it

Speaking from experience- Progress Crit

Feedback

• Lots of research on type
• Need more research on packaging-look at more styles
• Could look into different stock and practise with them
• Developed work well, although designs have been manipulated they still look hand drawn and have a personal touch.
• Need more research in general, where are the quotes from?
• Quotes and products perfect for the considered audience.
• Perhaps a blank postcard you send home which they could send back.
• Research- artists, inspiration

Speaking from experience- Tutorial with John

After explaining my ideas to John the points he made and suggestions he came up with were:

• Produce an envelope/ box for the postcards to sit in
• Distribution- could go in the portfolios at the start of the year
• Sticker on the portfolio to let them know it's there?
• Net of money box can be any size, just fold it up into the pack, don't restrict the size
• Bigger postcards.

Speaking from experience- Progress Crit

Speaking from experience- time management

Speaking from experience- rationale

Speaking from experience- Rationales

Speaking from experience- Concept Building

After being given the brief we had a concept building session where we put down five initial concepts we had and elaborated on these with five ideas for each.

Communication is a virus- Group Evaluation

Elliot, Sophie, Sam

Brief title- how to tell a lie convincingly

Why have you chosen to work with your creative partnet? What are your aims?
We had never worked together before, as a three hopefully will create some new ideas

What are your specific areas of creative interest in this brief?
Typeand image
Different ideas we can work with, different products i.e website, text service, booklet

What specific design skills do you have to offer inrelation to your chosen brief? How do you intend to use them?
Elliot- knowledge about book making
-double sided printing

Sam-type skills
-software/print skills

Sophie- type-image

What specific non-design skills do you have to offer in realtion to your chosen brief? How do you intent to use them?
Communication
Language that appeals to our audience

What will your specific roles be in the collaborationin relationto your brief?
Elliot- Website
Sophie- booklet
Sam- text messaging

What will your individual responsibilities be in relation to your brief?
Research and idea
Generation into roles we have specified

What wll your joint responsibilities be?
Social networking
Imagery
Collectively analysing development work and ways to improve it as a group

Final Presentation feedback

• Spelling- a lot of spelling errors
• Light hearted, easy to read
• Nice hippos
• Like the stock and illustrations
• Would be nice to see white as a third colour, screen printing
• Made me laugh
• The title was confusing- no indication of what was inside, what do hippos have to do with lying
• Appropriate to target audience
• Like the intriguing outline of the hippo on the envelope
• Website and book work really nicely with the concept
• Problem of teachers/ government finding out

Final Crit Communication is s virus

Issues Raised:

Is the webname too open, so if a teacher finds out about it it's over?

Is colour needed? Although on the hotdog fold book it works perfectly well without it.

Possible login?

Hippo needs to be on the website.

Action to be taken:

Packaging needed for the booklet, needs to be disguised so parents aren't aware of what it is.

Choose the stock.

General feedback:

Half really liked the hippo idea and imagery and whilst others liked it worried that it may be too strange that parents would be intrigued and want to visit the website.

Like the booklet on the brown paper.

Progress Crit Communication is a virus

Issues raised:

• Too ambiguous- make it more focused- just one lot of excuses eg just homework excuses.
• Colour- needs to be appealing to teens- produce some visual variations
• Encouraging lying- parents need to not see it

Action to be taken:

• Narrow topic down
• Packaging of booklet so parents won't see or bee suspicious
• Try out colours

General feedback:

• Stock/colour
• Liked the idea

Time management

Communication is a Virus- Presentation Feedback

Assessed by Robyn and Chris.

Presentation

How professional was the verbal element of the presentation? Was it delivered with clarity? What might have improved it?

Delivered with clarity, well explained, took reasonable time on each board, specified target audience.

How professional was the visual element of the presentation? How well were the boards designed? What might have improved them?

Relevant typography-in terms of notebook style- nice diagrams

Proposal

What is the message?

How to get high school pupils to lie to their teachers

Is there a clear sense of audience? Who is the project targeting?

Yes, 12-16 year olds in high school

What context(s) will the message(s) exist in? How does the proposed solution(s) answer the 'virus' element of the brief?

Notebook/ book

Website

Social networking

Overall, what do you think of the proposal?

Good idea

Few weaknesses to look at but overall really nice idea.

Things we have taken from the crit, things to explore:

• Possibility of having more than one facebook page in order to reach a wider audience.
• Text messages- ability for student to be able to be sent a instant text message when in need of a excuse for school.
• Moderate the website- moderating topics of conversation, explicit language etc.

Communication is a virus- Brief

Time Management

Time management